Legal Club of America

I recently ran across the web site of Legal Club of America which has an interesting model for providing legal access to consumers. For $12.00 a month a consumer  can select their own attorney from Legal Club's nationwide panel of attorneys and then the subscriber and his or her family members are eligible for the following benefits: 1)  unlimited phone consultations, during business hours, for each new legal matter; 2)  unlimited face to face consultations, during business hours, for each new legal matter; 3) attorney review of legal documents (6 page max.) per new matter; 4) plan attorneys will make phone calls on your behalf; 5) plan attorneys will write letters on your behalf; 6) you get simple wills for you and each member of your family at no additional cost; 7) if you have a claim in small claims court, you get free legal advice on how to handle it; 8)  for certain common legal transactions such as a no-fault divorce ($210.00) you pay a fixed fee; and most importantly,  9) your legal fees are capped at $75.00 which is way below the going rate.

This seems like a pretty good deal to me for $12.00 a month. This is not a pre-paid legal insurance plan. The company calls the program a "nationwide discounted legal referral service."  Apparently the company is able to induce lawyers to provide these discounted services because it is functioning as their marketing agent by sending clients to lawyers in their referral network.  From the law firm's point of view the provision of these discounted services is considered the cost of client acquisition, so this program looks like a win-win situation for both the lawyer and the consumer. The free wills for family members would be sufficient to justify the cost to the consumer over a year which is only $144.00. The company claims to have 22,000 attorneys enrolled in their legal panel nationwide and has been in business since 1993, so they must be doing something right. For a complete description of  all  of their plans, including comparable plans for small business, see: Family Plans - Legal Club of America



Technology and Marketing in a New Age.

I was invited to speak at a Lexis Conference on Marketing for Law Firms in Phoenix, Arizona this month, but it canceled for low attendence. In any case,  here is the Article, titled, Technology and Marketing in a New Age, that was designed to back up my PowerPoint presentation.

Download file here.

Make A Will On-Line

Nolo, the nation's leading self-help law book publisher, and the publisher of the software program, WillMaker, a desk-top Windows program, has just introduced an on-line version of Willmaker that enables the user to generate a will from within the web browser. Answers can be saved on-line so the user can re-visit their documents, if discussion with other family members is necessary before completing the documents, or if the user wants to complete the on-line questionnaire in multiple sessions. This on-line version imports Nolo's excellent content from their WillMaker and is a leap forward for Nolo technologically. During the last several years several web sites have been offering on-line will services, which has provided stiff competition for Nolo's WillMaker product. See for example: Legacy Writer ; BuildaWill; and FreeWillDocs.com , published by our own affiliate company. Epoq, US. The release of this product by Nolo will provide more competition for solo practitioners and small law firms as well as provide a strong competitive offering to other self-help legal Internet publishers.


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